Which Curly Hair Routine Wins? Comparing Products from Manetain vs. Fix My Curls vs. Ashba Botanics

Managing curls is a whole journey — from frizz to fabulous, every curl lover knows that it all comes down to finding the right curly hair routine. And with so many curly hair products in India, it’s easy to feel overwhelmed. But don’t worry, we’ve got your back.

In this blog, we’re diving into three popular Indian brands — Fix My Curls, Ashba Botanics, and one we’ll save for the conclusion (yes, the one you've been hearing about!). We'll walk you through their top products, ingredients, pros and cons, and who they suit best.

The Indian Curly Hair Movement: Why Products Matter

For a long time, curly hair care in India meant settling for products that didn’t work. But now? There's a dedicated market offering sulfate-free, silicone-free, curl-loving formulas. Still, not all products are created equal. The effectiveness of a routine comes down to how well products suit your curl type, porosity, and lifestyle.

So let’s break it down.

Fix My Curls: Clean, Curl-Defined Care

Overview:
Fix My Curls is one of the early adopters in the Indian curly hair scene. Their range caters to different curl patterns — from wavy to coily. They focus on clean, gentle formulations that aim to reduce frizz and define texture without weighing hair down.

Key Products to Know:

• Curl Quenching Hair Butter – deeply hydrating and good for dry curls.

• Stay Leave-In Cream – lightweight and helps maintain definition.

• Curl Quenching Shampoo & Conditioner – sulfate- and paraben-free basics for regular cleansing and nourishment.

Ingredients to Highlight:
They incorporate shea butter, castor oil, and flaxseed — ideal for curl definition and moisture retention. Their product labels are easy to understand, and the brand leans heavily on a “hydration first” philosophy.

Pros:

• Perfect for beginners just starting with curly hair products in India

• Focus on moisture and frizz control

• Good variety for different needs

Cons:

• Some find the products too heavy for finer or low-porosity hair

• Styling products may need layering for best results

Best Suited For:
Wavy-curly types who want a simple, nourishing routine without harsh chemicals.

Ashba Botanics: Lightweight & Science-Led

Overview:
Ashba Botanics leans into a science-based approach. Their formulas are CGM-friendly (Curly Girl Method) and suit Indian weather conditions — especially humid climates that mess with curl structure.

Key Products to Know:

• Hydrating Shampoo & Moisture Conditioner – gentle, non-stripping, and pH-balanced

• Curl Styling Milk – offers soft definition for daily use

• Pro Curl Cream – a protein-rich cream that boosts structure and bounce

Ingredients to Highlight:
Think babassu oil, quinoa protein, aloe vera — a mix of hydration, strength, and slip. They’ve mastered the protein-moisture balance that’s essential for curl health.

Pros:

• Very lightweight — ideal for fine curls and humid regions

• Great slip for detangling

• Free from sulfates, silicones, and drying alcohols

Cons:

• May not be rich enough for high-density or type 4 hair

• Slightly more expensive than others in the market

Best Suited For:
Curly folks with fine hair or those who need lightweight styling without build-up.

How to Compare: What Matters in a Curly Hair Routine?

When comparing curly hair products in India, the question isn’t just “what’s best?” — it’s “what’s best for you?” Let’s look at the pillars of a good routine:

1. Cleansing

Look for a gentle shampoo that removes buildup without stripping the scalp. Low-poo or co-wash options are better than harsh shampoos.

2. Conditioning

Moisture is non-negotiable. Curly hair thrives on deep hydration. The right conditioner should make your curls feel soft and reduce tangles instantly.

3. Leave-In & Styling

Here’s where brands show their strength. A good leave-in or styling cream defines curls, fights frizz, and holds shape throughout the day.

4. Protein-Moisture Balance

Too much protein? Curls go stiff. Too much moisture? They fall flat. A good product line balances both — and gives your hair what it needs when it needs it.

Our Verdict: Which Curly Hair Routine Wins?

All three brands make excellent curly hair products in India, but the winning routine depends on what your curls are craving.

• Go with Fix My Curls if you're new to the curly journey and want an all-rounder with a focus on hydration.

• Choose Ashba Botanics if your hair prefers lightweight, protein-rich products that give bounce without weight.

But when it comes to balancing affordability, performance, and ingredient quality, Manetain takes the crown.

Their product line is curated for the Indian curly community with intense care. From their cult-favourite co-washes to their microfiber towels and diffusers, every offering is backed by user trust and expert formulation. Manetain products deliver results that don’t just define curls — they nourish them from root to tip. It's a brand built for curls, by curlies.

Final Thoughts

No matter which brand you choose, remember: consistency is key. Curls need time to adapt, especially if you're switching from conventional shampoos. Be patient, track your hair’s response, and don’t shy away from mixing and matching what works best for your routine.

When in doubt, go with a brand like Manetain that listens to the curly community and builds solutions based on real needs. It's not just about looking good — it’s about feeling confident in your natural hair.

So go ahead, give your curls the love they deserve with the right curly hair products in India — and watch them thrive.